What type of images should I use for custom printed signs?
Unless the image is in vector format, the image needs to be fairly large to translate well to large print.

Photos & Resolution

  Scans and digital photos that have been professionally created for brochures and advertisements will generally work well in large format business poster printing. An uncropped 2 megapixel digital photo (1200x1600 pixels) can go up to 18x24 pretty nicely, a 6 megapixel photo can go to 30x40. Older 480x640 pixel pictures tend to look pretty bad when taken above 8x10" size, and we suggest you only use them for small pictures on your poster.
    We need images to be between 72 and 100 dpi in their final size to look good. This means that a 24x36 poster needs 1728x2592 pixels, or 4.5 megapixels. A jpg that size will be about 1 megabyte on your hard drive. If you hover over the file name with your mouse, Windows will give you the pixel dimensions.
We find that having more than 100 ppi is unnecessary, and it can take up a lot of space on your hard drive! A 300 ppi image is nine time the size of a 100 ppi image, and you will not be able to tell the difference between them when printed.
    If you have a hard copy photo, we prefer to scan your photos here, since our equipment is calibrated to give accurate colors. If you want to scan them yourself, give us tif or jpg. images, and use the settings on your scanner to give us the pixels we need. We will call you if we think there's a problem with your images.

What kind of file should I send you?  (read more in details ...)

    PDF's from most programs work just fine. Save a high resolution CMYK pdf. From newer Adobe programs give us press quality pdf's.You can also send the native file you created, plus any files that are linked to it. If you created the art with InDesign, collect for output or embed. If, for whatever reason we need to change something, having the native file allows us to do it.


When you create PDF, try do not use compression. And if you have an original created by professional designer used Adobe, CAD or Corel software, we prefer it without downsampling or alteration in native format such as PSD, CDR, AI,  and /or EPS, Tiff, PNG or JPG. In that case attach all used font or convert it to outlines and with layers. There are no reasons to weld layers and ask for editing.

PDF-file means "ready to go" and portability. Sometimes it's impossible to edit pdf. Pdf is designed for presenting information graphically to reduce the file size. This reduction is achieved by making it an uneditable - something that comes in handy if you don't want people to alter your content.

I need my logo to be printed or fabricated to sign, but I don't have a vector file.

(read more in details ...)

In that case show a sample or screenshot of your logo. We may charge an additional fee for recreation or redraw.

"Make me nice photo for billboard"...

We don't do photography but use yours or consult our customers with purcasing photo from agencies or stocks. Sometimes we can buy it for your order. Please don't ask "found something free in internet". The term “Copyright” is often misunderstood. Especially when it comes to art and photography. The first and most obvious question would therefore be; What is Copyright?

In simple terms, copyright for photographers means owning property. With ownership, you get certain exclusive rights to that property. For photographic copyrights, the ownership rights include:

(1) to reproduce the photograph;

(2) to prepare derivative works based upon the photograph;

(3) to distribute copies of the photograph to the public by sale or other transfer of ownership, or by rental, lease, or lending;

(4) to display the photograph publicly.

Helpful Hints for taking a good photo for use on your billboard.

Use a professional Photographer if possible.
Knowledge of lighting techniques, including proper use of a ash and making sure skin-tones are
warm and not washed out is very important. Almost all professional photographers can provide a
high-resolution le for our creative team to work with. Professional photographers are aware of
things such as a “ash glare” on someone wearing eyeglasses. If possible, it is usually worth hiring
a professional to take your photo. If you do use a professional, please share this document
with the photographer as it will make them aware of other considerations that will help in the nal

If you can not use a professional photographer...

Make sure you use a quality digital camera set at the highest (or nest) resolution possible.
Remember, we are enlarging the photo to be nearly 12’ tall in some cases. We need the best
resolution possible so the photo doesn‘t get grainy or pixelated when enlarged.


A direct ash often washes out skin-tones and heavy shadows are usually not desirable. Flourescent
lights from ceilings also can turn skin-tones to a blue or yellowish hue. Although some adjustments
can be made with lightening or darkening a photo, it is best for the original to be as well lit as possible.

Use a simple background

In the vast majority of designs which include people, the subjects are “cut-out” from the background.
To make this easier and more accurate, we recommend using a solid one color background if possible.
Crop in on the subject...
Most of the time, photos of people on billboards are from the chest up. Unless the design is going to
include more of the subject - it is helpful to crop your photo from just below the chest and to include
the top of the subjects head.
...BUT don’t crop out shoulders
We need those shoulders! A good rule is to include both sides of the subject down to their elbow.
We try to angle shoulders toward the center of the board
If you are taking pics with one shoulder in front of the other, take photos angling both ways so our
design team has exibility to place the subject on either side of the design.

When photographing a group...

Make sure to stand close together, overlapping shoulders often helps. Also make sure there is not a
huge dierence in the heights of people’s heads. Some dierence is ne, but big dierences often
need to be adjusted which can cause other problems. The biggest piece of advice for taking a pic of a
group is have the group squeeze together!

For sure, we may draw any kind of images by ourself, such as abstract backgrounds, emblems, icons, illustration, patterns etc.